Latch Brand Assets

Art direction and creative strategy for Latch's brand assets.

The Latch brand assets aimed to showcase Latch's full range of product and service offerings to the multifamily industry. As a pioneer in the multifamily space, LatchOS opened up a new way of working, living, and visiting spaces. These assets show the seamless, elevated lifestyle that the LatchOS system can enable for every stakeholder: Owners, Operators, Residents, Service Providers, and Visitors.

Created through a working collaboration between on-set photography and 3D rendered spaces, these assets feature people living and working in Latch furnished environments. These assets were incorporated into educational and promotional collateral, like advertisements, sales pitches, website content, social media, and more.

Creative Direction & 3D Rendering: Iván Almaral

Photography: Camila Gutierrez

Art Direction & Creative Concepting: Lizi Lim