Latch + Learn
Art direction for the Latch educational content.
The Latch + Learn project was educational and instructive content aimed to better inform Latch customers and users of the LatchOS system. From print to video to webpages, the Latch + Learn project provided different types of tools for Latch Customer Success and Latch Sales teams to distribute to the various stakeholders. Latch customers ranged from urban-living luxury apartments to suburban, retrofit garden-style complexes, so the content was designed into different media to accommodate the audience's needs.
The Latch App video is a promotional video that showcases the redesigned Latch App. New product features like the Hold Near to Unlock function, Door Reordering, and Share Access via Latch App are shown to better introduce the new app to Latch's resident users. The video also shows off the new UI & UX of the product, including the new Unlock sequence.
Creative Direction: Iván Almaral
Design & Webflow: Lizi Lim
Copywriting: Hannah Warne